StyleBee is a mobile booking app that connects hairstylists and other wellness professionals with upscale clientele for on-demand, at home appointments.
To appeal to the high-maintenance, working professional target audience, we created a charismatic, chic, driven and considered brand led by the story: “Your lifestyle demands.” The visual communications combine high-end aspirational luxury with approachable warmth to create a look that is sophisticated, carefully considered and strikingly beautiful without ever coming off as cold. We delivered a full identity system, key screens for the mobile app and website, an animated loading screen, print collateral and layouts for social media.
* Penny Lorber worked with Moving Brands on the strategy and complete visual identity system of StyleBee. Ethera continued to work with StyleBee to build out the website, continue with the mobile app design and produce photoshoots.