Fruit Street

fruit street

What we did

Brand strategy
Brand character
Brand narrative
Graphic elements
Color, typography
Brand guidelines
Business Card
Example touchpoints


Fruit Street is a B2B app that allows healthcare professionals to conduct HIPPA compliant video consultations with patients. By syncing with compatible wearable and medical devices the Fruit Street app also enables physicians to monitor their patients’ health in real time.


Ethera created a friendly and approachable system that invokes the connectivity, conversation and vitality that is central to the product. The graphics also nod to the intersection of health and technology and to the name’s origin, a Boston street that is home to a major medical center. Through scale, cropping and a varied color palette, we ensured the look and feel had the ability to flex over varying touchpoints as the company grows. To kick start the brand, a basic kit of parts, brand guidelines and usage conveyed over sample applications were delivered.

Fruit Street
Brand Logo
A  mobile
A  tablet
Responsive design in mobile
Health is 365 days worth of everyday decisions
Tablet overview
Design overview
Brand description
Holding logo