friedtier main image


What we did

Brand narrative
Brand charater
Brandmark, symbol, wordmark
Color, typography, graphic elements
Brand guidelines
Identity over touchpoints
Business Card
App loading screen


Friendtier is a website where people can connect with others to engage in a wide range of activities, from casual group meet ups to creating large scale philanthropic ventures. Using this online platform, Friendtier users are building a global network of influencers to change the world by enabling collaborative partnerships. The company was little more than an idea when Ethera was brought on board. Ethera needed to identify Friendtier’s unique market position to create the story, brand and look and feel of the website from ideation to execution.

Connect and create
Brand focus
men and women are holding hands
Brand Logo
Brand Logo
Brand logo design
Brand logo
A laptopBrand Logo
A mobile
Brand design overveiw
Brand quote
Brand poster
Brand Logo
Brand Logo and cardBrand shirt
Brand Logo
Brand poster